24
May

How Web2.0 helps a site to rank well on Search Engines?

There is a lot of website online around web 2.0 especially they want to get the fast results on search engines. Lets us look into it closer and explain on how to get the good ranking on our website.
Web 2.0 is a really big topic, and in short, it means the move from static web pages- just text and images to interactivity, visitor contribution and the rise of video. These are all great ideas as it creates personal ownership, feeling, ideal, opinion in the form of being able to voice and opinion in a subject.

Blogging
Blogging is very popular nowadyas. A blog is simple to use and easier way of putting your own content up on line. It requires no knowledge to write articles and post them up on a site. Blogs or weblogs have been put forward as the “quick free fix” for getting top rankings. The most professional blogging system is one called wordpress. Its free and has a load of support. Now bloggers themselves are a weird bunch, and they are very web2.0 aimed and, most of the time not very business focused, more out just to make a few bucks online. However, creating a blog to use to drive traffic to your own site, and increase search engine traffic is something to definitely include in your plans.

Here is a few things that should keep in mind in order to get the well ranking:

1. Content - Blogs are a content tool, they are used to provide information to the user give valuable information.

2. Time - they take time and consistent effort to contribute to get started and maintain
3. Integration -They need to integrate with your marketing plan which means, not just search engine ranking, but lead generation (collecting email addressees and first names) and can be a good form of pre - selling your future customers.

4. Outside Influence - Blogs will still need outside influence in the form of links to get traffic.

10
Apr

Voice Web2.0 Marketing

Everybody is speaking about Web 2.0 as the next big thing in IT. Blogging, Photo sharing, Podcasting, tagging, social networking, online dating, RSS feeds, Rich Internet applications – We see more and more such applications mushrooming the webshpere everyday.

While Web 2.o Summit was in progress on 7th November 2006 with all web heavy weights discussing the web2.0 trends, the blogosphere, our new source of learned thought, was abuzz with voices of caution on web 2.0 bubble. Various reasons were provided.

According to research team at VentureOne, 455 million of 1.63 Billion VC funding so far (through the third quarter of 2006) has gone in to 79 web2.0 companies. Free flow of money on a mere buzz word called ‘Web 2.0’. Web2.0 web sites are coming up like mushrooms in wild wild web. They all look the same. Not every one of these startups would survive and VC’s should pull out before the bubble goes bust like .com in 2000.

It is ironical that we share and voice out opinions of web2.0’s doom on blogs and follow them up on periodic RSS feeds , which are at the base of web 2.o spirit of collaboration.

While we are at it, Lets have a quick glance at few of the web 2.o websites:

At www.zillow.com, one can search for a locale and have a virtual tour of the houses and locations that one may want to buy. You can later get in touch with the leasing agency if you like one for a personal visit, or www.wikimapia.org where one can view his home from 15000 feet above and locate the closest grocery store. It further enables you to create a sticky note on the page and direct your friends to your home for dinner.

One can borrow money at his own terms from Prosper.com. You don’t need to know the lender personally. All you need to know is who will offer the money at the best interest rate that you can afford.

Some one developed a website called goowy.com. The idea was to make your desktop Global. All you need is an internet connection and a browser on a PC. You do not need to install the proprietary tools, don’t worry about the disk crashes. All you need in your desktop PC; Spread sheets, email client, word processors etc are available online.

One can grab a cup of coffee from the nearest starbucks by time it takes the required information on google earth to trickle on my screen.

10
Mar

What is Web2.0

Web 2.0

It is said that the Web is no longer linking information rather than it is linking people sharing trading and collaborating. Web 2.0 is a marketing term and a different way of building applications. It’s a term that corresponds with EJAX (term of computer architecture). The applications are relatively small. It can run on any device. The applications are distributed by virus via social networks, emails etc. It is a very different application model which is ever seen.

It is very different from the mainframe era very different from the PC Industry as well.

It’s much likely to be very large.

What is web 2.0?

It is harnessing network effects to build applications that get better the more people use them. Users are learning how to communicate directly to other users.

Users generate content. That’s the beginning of Web 2.0 Lots of people with more and more content are going online. They have heard of things like blogging, mash-ups, AJAX

We have used web 2.0 applications like youtube flickr but still something is missing.

There are various parts of Web 2.0 which can be described as under:

1. RIA: (Rich Internet Application): Rich Internet Application Video is how do we bring the experience from the desktop into the browser whether it is from graphical point of view whether it is from usability point of view such as drag and drop.

2. SOA: (Service Oriented Architecture): It is one of the key parts in web 2.0. That includes buzzwords such as feeds, RSS, web services and mash up as well. SOA provides the IT infrastructure to let different applications to interchange data and take part in the procedure of the business concern.

3. Social Web: Web 2.0 applications tend to attract much more with the end user. The end user is not only the user of the application but is the purchaser of the application, whether it is by tagging the content, whether it is contributing to the WIKI, or doing Pod cast for blogging. The end user is the Integral part of the application. Providing feedback allowing the application to leverage in the systematic manner.

Three things you should look for the technologies:

AJAX is the set of Key Technologies used to build web 2.0 applications. It is used to create rich user experience and it works in any browser.

Web Services: It is the key part of web 2.0 and need the language to make it very easy to leverage the services

IETVATIVE: It is very easy to add the features as well as deploy the features and get the applications updated.