We are specialist in where the Internet marketing Industry is going, the innovative Internet marketing tactics: Social Media Marketing

Our professional team will help you dominate your niche, so that you are perceived as the market leader online, you will get the attention from your potential customer audiences. You can easily create your product or service benefits and sell to their needs. If they have not got a need for your products or services, guess what, when you are the authority in your subject, and everywhere they go online, they can only hear your voice and see your company benefits, that would create a trust in their mind even before they are qualified as your potential clients. In other words, you can play the game your way!

We can help you to dominate your niche online and get the attention from your target market audiences through social media marketing strategy that our team is specialize in.

We will help you to fight your competitors by dominating the online market and push their search engine rank far below your web properties.

The targeted traffic we will get you is not only from search engine but also from many social media sites: like myspace, youtube, squidoo. hubpages… (Recent statistic shows social media site - MySpace has more traffic then Google search).

Our Vision

We are the authority in social media marketing in Australia.

Mission Statement

Focus on revenue generation for our clients by integrating web marketing strategy embrace with their existing business direction and marketing plan by dominating their online target audience behaviour using social media online power.

About Us

Site-tactics.com was setup in 2004, as the name said: we are using all types of tactics to market websites. We work in areas like search engine marketing (SEO, SEM), PPC paid search campaign and web2.0.

We see the down trend of traditional online marketing strategies and see the uptrend of social media marketing (web2.0 marketing). We are working to be at least 6 months ahead of the crowd.

People in SEM usually try to minimise competition and work on the less competitive keywords or phases. By the contrary, we see competition is where the money is and we will start the war right there and strive to win with any cost.

There is a lot of website online around web 2.0 especially they want to get the fast results on search engines. Lets us look into it closer and explain on how to get the good ranking on our website.
Web 2.0 is a really big topic, and in short, it means the move from static web pages- just text and images to interactivity, visitor contribution and the rise of video. These are all great ideas as it creates personal ownership, feeling, ideal, opinion in the form of being able to voice and opinion in a subject.

Blogging
Blogging is very popular nowadyas. A blog is simple to use and easier way of putting your own content up on line. It requires no knowledge to write articles and post them up on a site. Blogs or weblogs have been put forward as the “quick free fix” for getting top rankings. The most professional blogging system is one called wordpress. Its free and has a load of support. Now bloggers themselves are a weird bunch, and they are very web2.0 aimed and, most of the time not very business focused, more out just to make a few bucks online. However, creating a blog to use to drive traffic to your own site, and increase search engine traffic is something to definitely include in your plans.

Here is a few things that should keep in mind in order to get the well ranking:

1. Content - Blogs are a content tool, they are used to provide information to the user give valuable information.

2. Time - they take time and consistent effort to contribute to get started and maintain
3. Integration -They need to integrate with your marketing plan which means, not just search engine ranking, but lead generation (collecting email addressees and first names) and can be a good form of pre - selling your future customers.

4. Outside Influence - Blogs will still need outside influence in the form of links to get traffic.

Is Paris Hilton Pretty? I don’t think so.

Is Paris Hilton a good actress? Certainly not

Is Paris Hilton a good singer? You guess it right.

So why is paris getting over 6.5 million dollars yearly.

“Attention”

Because she is catching so much attention from people she is paid two million dollars – this is the price of her mere presence in Moscow in 2007. She got a record-setting amount of $1 million for showing up and basically partying at LAX Club on New Year’s Eve. She was paid $150000 just to make an appearance at trendy London nightclub Mahiki on Monday night — and arrived 2 hours late!

Our web2.0 marketing team can help you get all the attention and dominate your market online, hence your business become the virtual market leader, therefore when you speak, people will listen.

Everybody is speaking about Web 2.0 as the next big thing in IT. Blogging, Photo sharing, Podcasting, tagging, social networking, online dating, RSS feeds, Rich Internet applications – We see more and more such applications mushrooming the webshpere everyday.

While Web 2.o Summit was in progress on 7th November 2006 with all web heavy weights discussing the web2.0 trends, the blogosphere, our new source of learned thought, was abuzz with voices of caution on web 2.0 bubble. Various reasons were provided.

According to research team at VentureOne, 455 million of 1.63 Billion VC funding so far (through the third quarter of 2006) has gone in to 79 web2.0 companies. Free flow of money on a mere buzz word called ‘Web 2.0’. Web2.0 web sites are coming up like mushrooms in wild wild web. They all look the same. Not every one of these startups would survive and VC’s should pull out before the bubble goes bust like .com in 2000.

It is ironical that we share and voice out opinions of web2.0’s doom on blogs and follow them up on periodic RSS feeds , which are at the base of web 2.o spirit of collaboration.

While we are at it, Lets have a quick glance at few of the web 2.o websites:

At www.zillow.com, one can search for a locale and have a virtual tour of the houses and locations that one may want to buy. You can later get in touch with the leasing agency if you like one for a personal visit, or www.wikimapia.org where one can view his home from 15000 feet above and locate the closest grocery store. It further enables you to create a sticky note on the page and direct your friends to your home for dinner.

One can borrow money at his own terms from Prosper.com. You don’t need to know the lender personally. All you need to know is who will offer the money at the best interest rate that you can afford.

Some one developed a website called goowy.com. The idea was to make your desktop Global. All you need is an internet connection and a browser on a PC. You do not need to install the proprietary tools, don’t worry about the disk crashes. All you need in your desktop PC; Spread sheets, email client, word processors etc are available online.

One can grab a cup of coffee from the nearest starbucks by time it takes the required information on google earth to trickle on my screen.

Web 2.0

It is said that the Web is no longer linking information rather than it is linking people sharing trading and collaborating. Web 2.0 is a marketing term and a different way of building applications. It’s a term that corresponds with EJAX (term of computer architecture). The applications are relatively small. It can run on any device. The applications are distributed by virus via social networks, emails etc. It is a very different application model which is ever seen.

It is very different from the mainframe era very different from the PC Industry as well.

It’s much likely to be very large.

What is web 2.0?

It is harnessing network effects to build applications that get better the more people use them. Users are learning how to communicate directly to other users.

Users generate content. That’s the beginning of Web 2.0 Lots of people with more and more content are going online. They have heard of things like blogging, mash-ups, AJAX

We have used web 2.0 applications like youtube flickr but still something is missing.

There are various parts of Web 2.0 which can be described as under:

1. RIA: (Rich Internet Application): Rich Internet Application Video is how do we bring the experience from the desktop into the browser whether it is from graphical point of view whether it is from usability point of view such as drag and drop.

2. SOA: (Service Oriented Architecture): It is one of the key parts in web 2.0. That includes buzzwords such as feeds, RSS, web services and mash up as well. SOA provides the IT infrastructure to let different applications to interchange data and take part in the procedure of the business concern.

3. Social Web: Web 2.0 applications tend to attract much more with the end user. The end user is not only the user of the application but is the purchaser of the application, whether it is by tagging the content, whether it is contributing to the WIKI, or doing Pod cast for blogging. The end user is the Integral part of the application. Providing feedback allowing the application to leverage in the systematic manner.

Three things you should look for the technologies:

AJAX is the set of Key Technologies used to build web 2.0 applications. It is used to create rich user experience and it works in any browser.

Web Services: It is the key part of web 2.0 and need the language to make it very easy to leverage the services

IETVATIVE: It is very easy to add the features as well as deploy the features and get the applications updated.

Site-tactics.com was setup in 2004, as the name said: we are using all types of tactics to market websites. We work in areas like search engine marketing (SEO, SEM), PPC paid search campaign and web2.0.

We see the down trend of traditional online marketing strategies and see the uptrend of social media marketing (web2.0 marketing). We are working to be at least 6 months ahead of the crowd.

People in SEM usually try to minimise competition and work on the less competitive keywords or phases. By the contrary, we see competition is where the money is and we will start the war right there and strive to win with any cost.